YOUR PRODUCT LAUNCH HAS TO MAKE AN IMPACT!
all eyes on you
With your new product, you are writing the next chapter of your success story – and that impact has to be tangible!
We showcase your innovation with a tailor-made event that engages customers, partners and industry professionals emotionally, inspires them in the long term, and makes your messages unforgettable.
OUR APPROACH
WHEN THE WHOLE INDUSTRY IS SHAKEN
What do premium smartphones from Silicon Valley, German high-end sports cars and kitchen machines with status-symbol appeal have in common? Quite simply: when the leading manufacturers present their latest flagship product, there is no other topic across the entire industry for weeks.
Their secret: target-group-focused product launches that skilfully stage the latest innovation and draw all of your audience’s attention to it.
With a tailor-made launch event by Allgäu Events, you too create exactly that stage for your new product: exclusive, attention-grabbing and unforgettable.
Our values
YOUR PRODUCT CENTER STAGE
Whether market launch, relaunch or strategic product expansion: with over 20 years of experience in the event industry, events with a wow effect are part of our everyday work as well.
Over 300 events a year speak for themselves.
Set an entirely new benchmark with the launch of your next flagship product. We would be pleased to adapt one of our existing event concepts precisely to your needs – or develop a completely new event highlight specifically for you.
With our events, you communicate even complex content in an easy-to-understand way, place brand messages with impact, and engage your target audience impressively – whether end consumers, retail partners or industry professionals.
THE GAME
THE glossy event for your milestone
How effectively product launches can be staged is demonstrated by our premium event format THE GAME: at your company’s gala evening with game show elements, professional hosting and live directing, your new product takes center stage.
Together with your company team, you welcome your most important business partners and customers – a unique opportunity to score with your innovation and not only advise your target group in close personal contact, but inspire them for the long term.
The added value for your product communication? Immeasurable.
Individual programme items – such as quiz or game elements, expert panels and show acts – can be tailored specifically to the industry, product and target group. Product knowledge, market specifics or USPs are integrated playfully and communicated in a particularly attention-grabbing way.
Our tip for you: plan THE GAME as an evening programme highlight during your industry’s leading trade fairs to position yourself even more prominently in front of the gathered professional audience.
Contact
Ready when you are
Your next development step deserves a fitting presentation.
Whether with your personal THE GAME or a completely new concept: let us create your perfect launch event!